Client relationship management (CRM), a technology for managin companies’relationships and interactions withcustomers and potential clients cannot be overemphasized. With thecomplexities in market dynamics,information on CRM will continually beimportant for organizations to growtheir market share.
AmCham hosted a webinar on ClientRelationship Management (CRM)focusing on the next customergeneration. The training was held on16th February 2023 from 09:00 am to10:00 am on the Microsoft Teamsplatform facilitated by Mr. GodfreyTenesi, Chief Commercial Officer -Sanlam Life Insurance Zambia Limited. The training had a total of 96participants from various organizationsfrom the chamber’s membership. The Chamber would like to thank allparticipants that took part andencourage all members to takeadvantage of these opportunities whenavailed. This training is an initiative in line with the Chamber’s ThoughtLeadership pillar which is designed to equip each attendee withinformation on CRM’s best practices.